PIM software makes eCommerce operations super easy for businesses with tons of inventory products and multiple sale channels. Before we look into its benefits, let us first understand what PIM software is.
What is PIM software?
PIM or Product Information Management is a repository tool for product information. The tool also manages the information for your sales, marketing, analytics, and distribution activities.
Which product information does PIM store?
PIM stores all your online eCommerce store data such as:
- technical details of the product,
- media files,
- product stats,
- sku, and
- many more
You can organize all your product details for building an eCommerce catalog and distribute product information to all your sales channels.
💡 Did you know?
40% of online buyers return their products because they don’t find accurate information… but you can fill this information caveat using the product information system.
Stats say PIM software helps you reduce 23% of product returns. It gives no reason why you shouldn’t be using PIM software for your eCommerce.
Let’s check out why e-commerce businesses should use the PIM solutions.
Benefits of PIM in eCommerce
Here is what a product information management system offers:
#1 Get away with Manual entries
The PIM software frees you up with lots of manual data entry. It collects product information from all the systems and dispatches the product details to your online eCommerce store. All without you having to type a character.
Should you wish to add or edit any product information, all you have to do is make the changes once, and the same reflects across all the channels.
#2 No compromise with product data
Detailed product information can save you from unwanted expenses. Imagine you had to write manually with lots of inaccurate data. The chances of returns increase.
The PIM software allows you to attach photos, videos, and all the product specifications very efficiently. So, expect yourself to give more detailed information about the product with the software.
#3 Lower risk of errors
PIM systems act as a centralized platform for your eCommerce business to sync and distribute accurate data across various channels at all times.
This makes it much simpler for you to handle operations across multiple channels rather than maintaining multiple databases. This, in turn, reduces the possibility of any data misinterpretation.
#4 Shorter time to market period
The lifespan of the product is not guaranteed. What works today, may turn obsolete tomorrow. This is why business owners rush to launch their products as soon as they can, especially before their competitors.
PIM shortens your time to market period. You can launch products in the estimated time and respond to all the product updates in real-time.
#5 Cuts up the workload
PIM streamlines your work rather than putting the burden of the product data on your team. Most of the functionalities are automatic, which makes it easier for you to focus on core issues.
Also, not all your work will be shared with one person. The software divides the work quite well and tracks everyone’s performance. So all your team can use product information smoothly from the central dashboard and work in sync with any updates.
#6 Keep Eyes on Your Progress
Track and monitor all levels of data. Check out your business’s progress report or find insight on which product works the best for you. Improvise as you look to go big with your eCommerce plans.
You can also have a detailed insight into where your business stands and what needs to be done next; to make informed decisions.
#7 Integrations are super easy
You need to focus on creating scalable solutions. The solution integrates well with all departments, systems, external users, and the website itself.
The PIM allows you to secure connections with API-driven integrations. These include
- ERP (Enterprise Resource Planning)
- CRM (Customer Relationship Management)
- CMS (Content Management System)
- DAM (Digital Asset Management)
All these integrations make your store streamlined and running.
#8 Grow your business, anytime
PIM software helps you grow eCommerce sales as it gives hands-on data to you. You have so much actionable data to work on.
So to scale your online store and avoid repetitive tasks, use PIM in the back-end infrastructure.
#9 Produce the best user experience
Your customers have more control over how they buy your products. PIM software gives them access to relevant product details during their buying journey.
Since you also reduce time to market, you indirectly make products reach out to the ideal audience in a short time. Again, this improves the user experience.
Conclusion
eCommerce is always growing! It’s growing leaps and bounds. 100 pages today! 10000 tomorrow. You want to control the maximum things happening in your store. And that comes with controlling the product information. PIM tool gives you the much-needed control to make hyper-relevant product pages.
