Now, time to know how to create a pixel in Facebook by making and putting your pixel on your website and adding it to your website.
After you knew what in previous articles you can follow, and why would you like that?, because we talked in details about How to use a Facebook pixel.
How to create a pixel in Facebook
1- Build the pixel
In short, Your Events Manager for Facebook, Tap the icon of Hamburg (≡) pick the “pixels” in the top left.
To build a pixel button, click the green button.
Put Pixel title, enter and click create after entering your website URL.
Bear in mind that with the Event Manager, when selecting a pixel name, because for each ad account, you get only one pixel.
Rather than a certain campaign, the name should represent your business.
You can use the Facebook Business Manager to use more than one pixel per ad account.
2- On your web site enter pixel code
In order to put the pixels on your website to collect information, some code on your web pages you have now to run.
There are several different ways to do this depending on the platform you use.
A- If you use a Squarespace e-Commerce site or a tag manager like Google Tag Manager.
Without the need to edit directly your website file, you can add your pixel.
B- If a developer or someone else works with you to help you edit your website code, tap Developer Email Instructions to send all the pixels you need to upload to your developer.
C- You can insert the pixel code directly into your web pages if neither of these options applies.
That’s what in this segment we are going to walk through.
Tap Set the code for Yourself manually.
Copy the pixel code and paste it into your website header file.
This means post it after the tag < head > and before the tag < /head>.
If you are using just one tab, you have to paste it into or into your template.
Choose to use advanced matching automatically.
This choice corresponds to Facebook profiles for dangerous customer data of your website.
This allows you to more accurately track conversions and create larger customer groups.
Check if you have properly installed the code by entering the URL of your website and by clicking Send Test Traffic.
Tap Continue after your Facebook pixel monitors your operation.
3- Track the right business activities
In short, Choose which of the 17 default events you want to obey using the buttons toggle.
You must choose whether to monitor the load of the page or the inline behaviour for each case.
– Follow the event on load page:Use this to monitor steps to move to a new page, just like a full purchase or a good login page.
– Digital activity monitoring case: Use this to track behaviour on a single page, like clicking the button “add to cart,” which doesn’t open a new tab.
Parameters can also be set for certain cases.
You may want, for example, to chart your transactions for a fixed amount of dollars.
You will go to your Facebook Events Manager if you want to use custom Facebook pixel events.
From the top-left menu, select Custom Conversions.
To describe your custom conversion event using the URL rules, click Create Custom conversion.
4- Confirm that your Pixel Facebook works
In short, Through submitting test traffic, you have already checked your installation of Facebook pixels.
But before you start to rely on the Facebook pixel data, you ought to confirm that tracking is also correct.
1- Fill your Google Chrome browser with the Facebook Pixel Helper plugin.
Note: It’s available only for Chrome, so you need to install Chrome to use the pixel helpers if you use a different browser.
2- Visit the Facebook pixel page you built.
The < / > extension will turn blue and a popup will tell you the number of pixels located on that page when the extension reaches the pixel.
The popup will inform you also if your pixel works correctly.
If not, the error information will be given to allow you to make corrections.
5- Fill your website with a pixel notice
In short, In order to respect the terms of Facebook (and in some cases the law),
You must ensure that website visitors know that you are data collection.
This means you have to make clear, and that your information can be accessed by cookies or other ways, that you are using a Facebook pixel.
You must also let users know how to opt-out of the processing of their data.
To access all the knowledge, go to the terms and scroll down the Facebook Business Tools, and Down to level 3 scroll:
Facebook pixels and SDKs are subject to special provisions.
And check Facebook’s website and device consent guide.