Email Marketing

How to use email marketing in your marketing plan. It is a coordinated set of emails and these are deployed over a specific period for a specific purpose, such as sign up for a webinar, download a white paper, or make a purchase with a provided coupon. Each email requires focused content, a well-written subject line, and also a specific call for action to achieve the goal of the campaign. Email campaigns are often sent by providers of email services, such as Campaign Monitor.


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