Digital marketing
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Fine tune with keyword match types
Search engine marketing (SEM) is great for letting you choose specific searches to trigger your ads. But search engines often show your ads for keywords that are slightly different from the ones you’re targeting. The solution: keyword match types. This video explains: – what match types are and why… Fine-tune with keyword match types Video details: Channel:…
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Get the most from your keywords
Search engines, like Google and Bing, offer tools that take the guesswork out of choosing the right keywords, and can help potential customers find you online. We’ll talk about: – research tools – related searches – negative keywords. Get the most from your keywords Video details: Channel: Digital Garage Playlist: Fundamentals of Digital Marketing Playlist videos: 90…
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Achieve relevance with good structure
To succeed as an advertiser, you need to create adverts that help searchers find what they’re looking for – and when you do, search engines may reward you. In this video, you’ll learn: – how SEM campaigns are structured – how to use that structure to achieve relevance – the benefits you’ll get by fo… Achieve relevance with good structure…
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Make your ads stand out
Take a look at any search engine results page. It’s full of text! How do you make your business’s adverts jump out in this jumble of words? In this video, you’ll learn how to: – attract more traffic with adverts that catch the searcher’s eye – write headlines that make a connection – write a clear,… Make your ads stand…
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What makes a good keyword
When you’re starting a new search engine marketing (SEM) campaign, it’s important to understand what makes a keyword “good”. In this video, you’ll learn which factors to consider before bidding on keywords, including: – relevance – traffic – competition. What makes a good keyword Video details: Channel: Digital Garage Playlist: Fundamentals of Digital Marketing Playlist videos: 90…
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The SEM auction
When advertisers compete to show ads on the same search results page, search engines use an auction to determine which ads appear and in what order. But there’s more to consider than just the price. In this video, we’ll talk through: – how an SEM auction works – factors that influence the outcome -… The SEM auction …
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Introduction to search engine marketing SEM
Traditional advertising broadcasts a message to the world at large. But search engine marketing targets a very specific group of people – those actively looking for your products and services. In this video, you’ll learn: – what SEM is – how it works – why it works so well. Introduction to search engine marketing (SEM) Video details:…
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Cross borders with SEO
Different countries require different marketing tactics, and international search engine optimisation is no different. In this lesson, you’ll learn about changes to make when your website crosses international borders, including: – language – localisation – country targeting. Cross borders with SEO Video details: Channel: Digital Garage Playlist: Fundamentals of Digital Marketing Playlist videos: 90 Published at: January…
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How other websites can work for you
You can improve your search visibility across the web by thinking about off-site optimisation; that is, using what happens on other websites to promote yours. This video will show you some ways to start, including: – encouraging links to your website – engaging with your audience through good conten… How other websites can work for you Video…
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Making your web pages search friendly
Get started in search engine optimisation by improving the pages on your website. This video explains the elements that you can tweak to make your website easier for search engines to understand. We’ll cover: – title and description meta tags – heading elements – page copy. Making your web pages search friendly Video details: Channel: Digital Garage…
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