Google SERP

Google Rank Factors

What it is Google SERP and How it works

There are millions of pages on the web. But nothing is more important to digital marketers than search engine results pages, or SERP. SEO specialists and pay-per-click advertisers (Adwords ads) compete for the most prominent parts of Google SERP search results. But fierce competition and technological developments in search mean that it is more important than ever for digital marketers…