best tiktok video length

Social Media Marketing

Best TikTok Video Length in 2025: Real Data, Real Results

In today’s attention economy, where viewers give a video less than three seconds to prove itself, creators are increasingly obsessed with getting the length right. It’s not just a matter of preference—it’s algorithmic. TikTok, like other short-form platforms, rewards content that keeps users engaged the longest. That means the best TikTok video length isn’t a guessing game anymore—it’s a formula…