calculating return on ad spend

Social Media Marketing

Top Secrets Revealed: Facebook Ad Metrics Explained for Better ROI (2024 Guide)

Have you ever looked at your Facebook Ads Manager and wondered what all those numbers actually mean? What’s a good CPC? Why does your CTR fluctuate? And most importantly, how do you know if you’re really getting a return on your investment? These questions often puzzle even seasoned marketers. But without clear answers, you risk wasting budget and missing growth…