With Apple’s iOS 14+ privacy updates continuing to reshape the digital advertising landscape, businesses reliant on Facebook advertising have had to navigate significant changes. These updates introduced App Tracking Transparency (ATT), requiring apps…
As we advance into 2024, retargeting strategies are becoming increasingly sophisticated, enabling businesses to maintain engagement with their customers more effectively. Retargeting, a technique that focuses on re-engaging users who have previously interacted…
Considering running Facebook ads however don’t know where to begin? Need an introduction on Ads Manager before running promotions? In this article, you’ll learn to explore the Facebook Ads Manager principle menu and find…