It is monetizing and promoting mobile applications.
Application developers allow by AdMob for promoting their applications through in-app ads, provides intelligent insights through Google Analytics and monetize their applications by enabling in-app advertising.
Android and ios platforms are at Adomb, Adomb also available support for Unity and Coco’s gaming engines.
The AdMob account is connecting with AdWords account to distribute ads for iOS, Android, or gaming applications.
we can create mobile app install campaigns, by connecting AdMob to AdWords.
For getting more people to download your app. you should return to campaigns.
because These campaigns are specific to that.
with AdWords you can apply custom targeting, ads and keywords, all these are based on your app ID and miscellaneous information.
AdMob Mediation is the one unique feature of this mobile advertising platform.
It also allows creating house ad campaigns.
Tracking installs as conversions for evaluating your campaign performance easily.
you can allow access all the dimensions and metrics that matter to your application such as app version, engagement, screen size, screen views, user acquisition, revenue and more.
because AdMob fully integrates with Google Analytics.