Digital Marketing Agencies

Ebay and Google Agreements

Ebay and Google Agreements, announced a groundbreaking partnership linking

the online giants ‘ fortunes at a time When their strategies were increasingly

threatening to put them on a collision course.

Also Read: Buy an Amazon gift card with PayPal

Ebay and Google Agreements

The alliance, which echoes a Yahoo – eBay agreement,

Will isolate Microsoft further at a time when software developers are seeking

partnerships of their own To speed up its initiatives on the Internet.

By creating a more complex network of dependencies among leading online firms,

The deal could also serve to dampen the industry’s mergers speculation that has

been widespread in recent months.

EBay said Google had contracted exclusively to provide text-based advertising for its

websites outside the United States, Echoing Yahoo’s previous agreement to carry

Yahoo advertising on its home market.

The companies also announced a “click – to – call” worldwide non – exclusive

advertising agreement under which their respective voice services will be carried as

Ebay’s Skype and Google Talk are shopping and searching pages for each other.

An online voice connection between a web user and advertiser is

created by click – to – call ads.

Concern that Google is expanding into online trade and payments have recently cast

a shadow over eBay and is frequently mentioned on Wall Street as one of the biggest

reasons why the online auction company’s shares have been underperforming over

the past months.

Google’s threat was also viewed as one of the main reasons for Ebay with Yahoo


In that eBay, the two companies already have a close tie. together with,

one of the two largest keyword advertising buyers on Google’s search engine is

thought to be.

Also Read: eBay MasterCard credit score

Important ways of Ebay’s deal with Google

In at least two important ways, Ebay’s deal with Google stops short of its Yahoo

relationship. while Yahoo is supplying eBay with display and text advertising, Google

is not in the business of displaying, Even though it has said that at some stage it plans

to enter it. Yahoo has also agreed to carry PayPal, online payment service from Ebay,

on its sites, Google launched its own payment service recently.

The agreement to deliver ads to Ebay’s international websites is the latest in a series

of important Google partnerships, Following similar AOL and MySpace deals. these

deals were won before Microsoft, who seeks to gain wider distribution for their own

online advertising service, And that marked a Facebook alliance, a social networking


The share price of Ebay has risen by 3 per cent, while Google was up 1 per cent.

Also Read: Most easy and easy ways to make money from eBay

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