In this digital age, a strong online presence is vital for any business. And with over one billion active monthly users, Instagram is a powerful platform that businesses can leverage to reach a wider audience.
But with so much competition out there, it can be tough to stand out from the crowd and get people to engage with your content without taking much of your budget.
So, how can you increase Instagram engagement and get more people interested in your business?
Here are six tactics you can use to boost Instagram engagements:
1. Make use of Instagram Stories.
Instagram Stories is a great way to engage with your followers and give them a behind-the-scenes look at your business. You can use Instagram Stories to show off new products, give sneak peeks of upcoming events, or just share some everyday moments from your business.
Instagram Stories is also a great way to run quick polls or ask questions that can spark some engagement from your followers. For instance, you can ask your followers to vote on their favorite product or which design they like best. You may also want to run a contest or giveaway exclusively for your Instagram Stories followers. Do whatever you can to encourage people to interact with your content.
2. Use hashtags.
Content increases engagement and hashtags are a great way to reach new people and get your content seen by a wider audience. They also make it easier for people to find your content if they’re searching for something specific.
When using hashtags, make sure to use relevant, popular, and niche-specific hashtags to give your content the best chance of being seen. Use a mix of general and specific hashtags, and don’t be afraid to experiment with different combinations to see what works best.
For example, if you’re a travel brand, you might use hashtags like #travelingram, #instatravel, or #wanderlust. Meanwhile, if you’re into fashion, popular hashtags to use include #ootd, #style, and #fashion.
The key is to use hashtags that are relevant to your brand and content.
3. Go live on Instagram.
Going live on Instagram is another great way to engage with your followers in real time. When you go live, people will get a notification letting them know that you’re broadcasting, which can help to increase viewership.
You can use Instagram Live to give your followers a behind-the-scenes look at your business, host a Q&A session, or even just chat with your followers in real time. This is a great way to build a stronger connection with your audience and get them more engaged with your brand.
Also, be sure to promote your Instagram Live sessions in advance so people know when to tune in. You can do this by posting a photo or video teaser on your feed, sending out an email blast, or even just mentioning it in your Instagram Stories.
4. Use calls to action.
Asking your followers to take action is a great way to increase engagement. By using calls to action, you can encourage your followers to like, comment, or even share your content.
Make sure that your calls to action are clear and concise. And avoid being too pushy or sales-y in your approach. Instead, focus on creating calls to action that are fun, creative, and relevant to your brand.
For example, you might ask your followers to tag a friend in the comments if they know someone who would love your product. Or you can ask them to share their favorite memory of using your product. Be creative and have fun with it.
5. Host a giveaway or contest.
We’ve mentioned this earlier, but just in case you missed it, hosting a giveaway or contest is a great way to increase engagement on Instagram. People love free stuff, so this is an easy way to get people to interact with your content.
When running a contest or giveaway, be sure to make the rules clear and simple. And be sure to promote it in advance so people have time to enter. You can promote it on your other social media channels, in your email newsletter, or even just by talking about it in your Instagram Stories.
Do whatever you can to make sure people are aware of your contest or giveaway and know how to enter. The more people who enter, the more engagement you’ll see on your Instagram account.
6. Use Instagram Shopping.
If you have a product to sell, then you should definitely be using Instagram Shopping. This feature allows you to tag products in your photos and link them directly to your website. This makes it easy for people to buy your products, which can lead to more sales and more engagement on your Instagram account.
To use Instagram Shopping, you’ll need to set up a business account and connect it to your e-commerce platform. Then, you can start tagging products in your photos. Be sure to include relevant hashtags and calls to action so people know how to purchase your products.
There are a lot of different tactics you can use to increase engagement on Instagram. But the most important thing is to just be creative and have fun with it. Experiment with different strategies and see which tactics will help you grow your business. And don’t forget to track your results so you can see what’s working and what’s not.
By following these tips, you’ll be on your way to Instagram success in no time.