Behavioral Retargeting

Digital Marketing

How Retargeting on Facebook ads are implemented?

In the fast-paced digital landscape of 2025, retargeting on Facebook continues to be one of the most powerful advertising methods for brands aiming to increase conversions and engagement. This technique focuses on re-engaging users who have already shown interest in your products or services but didn’t take action — such as completing a purchase or signing up. Unlike cold campaigns,…