SEO Tips for Adding a Website to Google News to increase traffic website
Every website owner dreams of reaching more readers, gaining authority, and ranking higher in search results. One of the most effective ways to increase traffic is by getting listed in Google News. With billions of users worldwide, Google News is a trusted platform that drives highly targeted traffic to publishers who meet its strict quality and technical standards.
However, not every website gets accepted. To stand out, you must focus on producing original content, building authority, and optimizing your site for Google’s requirements. In this comprehensive guide, we’ll share SEO tips for adding your site to Google News, explain eligibility criteria, provide a submission guide, and highlight long-term strategies to grow traffic.
Actionable SEO Tips to Increase Traffic Website with Google News
Before you even submit your site, you need to optimize it for performance and authority. Here are the most important strategies:
1. Create High-Quality, Original Content
Google News values originality above all. Avoid copying press releases or rewriting existing stories. Instead:
Publish fresh news articles in your niche.
Provide expert analysis with unique perspectives.
Use data, quotes, or case studies to strengthen credibility.
2. Build E-E-A-T (Experience, Expertise, Authority, Trustworthiness)
To be seen as a reliable source:
Add detailed author bios with professional credentials.
Include an “About Us” page outlining your mission.
Display editorial standards to demonstrate accountability.
3. Optimize Site Performance and Mobile Usability
Most readers access Google News via mobile. To prepare:
Use responsive web design.
Optimize images and enable caching for speed.
Check performance using Google PageSpeed Insights.
4. Implement Structured Data for Articles
Structured data helps Google categorize your content:
Use schema.org markup for NewsArticle.
Add metadata like publication date, author, and update time.
Structured snippets improve article visibility in search results.
5. Publish Consistently and Frequently
News platforms reward fresh updates.
Aim for 3–5 articles per week.
Balance breaking stories with in-depth analysis.
Why Google News Is a Game Changer for SEO Growth
Getting into Google News can transform your website. Here’s how:
Massive Visibility – Articles appear alongside major outlets, driving immediate attention.
Authority & Trust – Inclusion signals credibility to readers and search engines.
Targeted Traffic – Audiences actively search for news content, making traffic more engaged.
Backlink Opportunities – Journalists and bloggers often reference Google News articles, generating natural backlinks.
For businesses, niche bloggers, and media outlets, this is a golden opportunity to increase traffic website while establishing a long-term reputation.
Eligibility Requirements for Google News
Google sets strict standards to ensure only reliable publishers get approved. These standards focus on factors like originality, transparency, authority, and technical optimization.
Content Requirements
Articles must be timely, factual, and well-written.
Avoid duplicate or clickbait content.
Use proper grammar, spelling, and neutral tone.
Technical Guidelines
Use HTTPS to secure your site.
Ensure mobile responsiveness and fast loading times.
Provide structured metadata (title, author, publish date).
Transparency and Trust
Publish author profiles with credentials.
Include contact details for accountability.
Display an editorial policy and ownership information.
Meeting these standards is essential for acceptance.
Step-by-Step Guide to Submitting a Website to Google News
Once your site is optimized, follow these steps:
1. Verify Ownership in Google Search Console
Google must recognize you as the site owner before submission.
2. Use Google Publisher Center
Sign in at Google Publisher Center.
Create your publication profile with branding details (logo, colors).
3. Add and Organize Content Sections
Define your categories (Business, Sports, Tech, etc.).
Submit feeds or section URLs for automatic crawling.
4. Follow Google’s Content and Style Guidelines
Stick to news-style writing, not evergreen guides.
Use clear, concise titles with timestamps.
5. Request Review and Wait
Google reviews submissions in 2–4 weeks.
If rejected, make improvements and reapply.
Advanced SEO Tactics After Google News Approval
Getting approved is only the first step. To maximize results and increase traffic website, apply these ongoing strategies:
Optimize Headlines and Meta Descriptions
Use powerful, keyword-rich titles.
Keep headlines under 60 characters.
Add compelling meta descriptions to boost clicks.
Leverage Social Media and Email Marketing
Share articles immediately after publishing.
Encourage readers to subscribe to email alerts.
Build Backlinks Through Outreach
Reach out to journalists and bloggers in your niche.
Pitch your stories to relevant publications.
Enhance Articles with Multimedia
Use images, charts, and videos for engagement.
Add descriptive alt text with keywords.
Repurpose Content
Turn breaking news into short social media posts.
Create infographics summarizing reports.
Common Mistakes to Avoid When Using Google News
Many sites fail due to these errors:
Publishing opinion-based blogs instead of news.
Using clickbait headlines that mislead readers.
Ignoring mobile optimization and slow load times.
Neglecting structured data implementation.
Failing to update old news content.
Avoiding these mistakes helps sustain authority and long-term traffic.
Frequently Asked Questions (FAQs)
1. How long does Google take to approve a site?
It usually takes 2–4 weeks, but sometimes longer if revisions are needed.
2. Can new websites apply for Google News?
Yes, as long as they meet content and technical standards.
3. Do I need to publish daily?
No, but consistency matters. At least 3–5 quality articles per week are recommended.
4. Does Google News directly improve search rankings?
Not directly, but the increased traffic, backlinks, and authority enhance SEO.
5. What type of content works best?
Breaking news, timely updates, and expert analysis. Avoid purely evergreen content.
6. Can I reapply if rejected?
Yes. Fix the issues, strengthen your site, and reapply after 30 days.
Conclusion
Adding your website to Google News is a proven way to increase traffic while establishing long-term authority. From optimizing content for originality and authority to using structured data and consistent publishing, the process requires a mix of SEO expertise and journalistic quality.
Once approved, the benefits go beyond increase traffic website. You’ll gain credibility, attract backlinks, and position your brand alongside industry leaders.
So, if you’re ready to expand your audience and boost visibility, follow these SEO strategies, apply for Google News, and watch your website increase traffic website skyrocket.
